Maria Stewart free essay sample

Stewart Rhetorical Analysis African Americans, whether enslaved or free, were always bound to a life of â€Å"drudgery and toil†, oppressed by society from ever progressing higher than their current social status. Maria W. Stewart, an African American educator, delivers a lecture (1832) to the women of her race, emphasizing this issue. She utilizesvarious rhetorical strategies to enlighten them on the current inequality and injustice within their society. Stewart opens her lecture with a tone of anger and then proceeds to list a series of minute details of the â€Å"house domestics† that the women of her race were force to do. They were bound by their social status to degrading labor such as â€Å"washing windows† and â€Å"tending upon gentlemen’s tables†. She highlights each individual chore as to stress the hardship of her people and their confined lives, with â€Å"whites† restricting them from â€Å"aspiring after high and honorable acquirements†. Stewart alsoincorporatesanalogies within her lecture to describe what â€Å"continual hard labor† can do to the mind and the â€Å"energies of the soul†. We will write a custom essay sample on Maria Stewart or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Like the â€Å"scorching sands of Arabia† and the â€Å"uncultivated soil†, hard labor keeps the â€Å"mind barren† and ideas can quickly become â€Å"confined†. With a prominent tone of despair lingering within this analogy, she provides an explanation to the lack of ambition within her race. By emphasizing the mental effects of continuous labor, she refutes the point colonizationists have made; African Americans are â€Å"lazy and idle†. It has always been the effects of inequality that deadens their spirits and diminishes their hopes. To Maria Stewart, the women of her race would always be chained to their social status without hope of improvement. With her didactic lecture, she strives to inform them the causes of their current situation and emphasize the inequality that has burdened them.

Impact of Deregulation and Low Cost Carriers on the Airline Industry The WritePass Journal

Impact of Deregulation and Low Cost Carriers on the Airline Industry Introduction Impact of Deregulation and Low Cost Carriers on the Airline Industry Introduction ConclusionReferences and Bibliography Related Introduction The report will be assessing and evaluating how deregulation and the growth of low cost carriers have affected global competition and market trends in the types of products offered to customers in air travel. The report will identify the key roles of the low cost carriers and how they are affecting the global competition and the market trends by introducing their means and methods over the bigger airline industry. It will also be witnessed in the report how the airlines have come a long way from the past till now and how the industry is on a constant change due to needs and demands put up by the customers which currently is being handled by the low cost carriers in some ways. While air travel was once a luxury only the rich could afford, the entry of more airlines serving the busiest and most profitable routes has caused airfares to plummet.  Some of the airlines that will be looked at are Buzz, Go, Ryan Air, and Easy Jet. These are well known low cost airlines. This report  will look sequentially at the marketing environments of the airline industry and will analyze the main forces shaping its future.   It will concentrate on the impact of low-cost airlines on this industry. Main The airlines are relatively new as a market driven industry.  Ã‚  In 1938, the airlines faced steep competition that was vigorous and unstable.  Ã‚  The industry asked the government for a regulatory body to control competition.  Ã‚  The newly formed CAB froze the industry structure and blocking out new firms, which ended up creating monopolies.  The industry continued in this state despite growth in traffic, increased profits, and changing conditions. The turning point for the airline industry began in the late 1970’s when the industry needed to break free from its regulated environment.  Ã‚  New technology and ample profits made competition a viable option. The result was the passing of the Airline Deregulation Act in 1978. One of the large effects of deregulation was the increase in the number of carriers and increased competition. In 1978, there were 43 carriers certified for scheduled service with large aircraft.  Ã‚  By 1983, there were over 60 new carriers since the act was passed.  Ã‚  With the slew of new airlines, the airline industry was able to reach new markets and grow tremendously. United with the price drops, air travel became a more favorable way to travel.  Ã‚  Today there are no close substitutes for travel over 150 miles.  Ã‚  However the trend of an invasion of airlines eventually turned into many mergers, acquisitions, and bankruptcies in the late-1980s to early-1990s (see Figure 1) Still seen today, another effect of deregulation is the development of the â€Å"hub-and-spoke† network.  Ã‚  The major airlines developed this network to efficiently manage and serve more markets with the same fleet of planes.  Ã‚  Another advantage of the â€Å"hub-and-spoke† network is that airlines will carry the traveler from departure city to arrival city and not have to hand over customers to competing carriers.  Ã‚  Travelers enjoyed traveling with one airline though an extra stop was required. A marketing innovation that airlines initiated after deregulation was the frequent flyer program.  Ã‚  Repeat customers earned points toward free tickets or upgrades. This program generated loyalty beyond service and satisfaction with travelers. Recently, the frequent flyer program extends beyond receiving points for flying. The most popular is the use of credit cards (points per pounds/dollars) and using points to purchase things other than airline tickets. A technological advance in the industry came with the introduction of computer-reservation systems (CRS).  Ã‚  This allowed airlines to keep track of fare and service changes.  Ã‚  The systems allow agents to process millions of reservations a day.  Ã‚  Today these transactions have significantly increased and with the introduction of the Internet redefined how travelers shop, purchase, and receive tickets. According to  Geneva News  article low-cost carriers found not just tourism to help it establish it self in travel. They found out that what could begin as a tourist route may be quickly adopted by businesspeople. This meaning that the low cost airlines also are used by business. So the companies also get some business even during the off-seasons. These airlines help offer a cheap way to be able to get to the business places, historical area, and Interesting cities. We see in  Belobaba  (2003) report that Easy Jet, Europe’s leading low-cost airline. Now what helped it become such a big name in low cost air travel in  Europe? Going to Easy Jets website, they attempt to explain how they work. It can be seen that they broke it down into three things to make them a low cost airlines; The first thing is it is a  ticket less airline, this cuts cost of paper and printing.  The next thing they do is efficient use of airports; this means Easy Jet can make the most of its time. Easy Jet also made a few deals with airports cutting landing fees. The last thing Easy Jet has done to make its airline so low cost is theres no such thing as a free lunch. This helps as it cut costs of food, and may help the airlines earn money on the food they sell. In  Belobaba  (2003) report we see the  U.S.  situation with airlines. The report starts off talking about the 11/09/01 incident. Were after the attacks on the twin tower, the whole thing had negatively affected the volume of business travel and 12.5% lower than in the preceding year. The report goes on talking about the growth of low cost airlines.  Reduced willingness on the part of business travelers and tourist to pay the higher airfares charged by network carriers. Also some interesting points in the report are. â€Å"In the  US, low-fare airlines have exhibited slow but steady growth since   deregulation, but low-fare carriers as a group accounted for less than 7% of US  domestic air passengers in 1991, compared to 81% by Major network carriers [The remaining 12% was carried by smaller regional and local carriers]. Low-fare carriers grew more rapidly in the  US  through the 1990s, to the point that the  carried 20% of all  US  domestic passengers as a group in 2002.† To look at a more world aspect of tourism we see in Christianto (2003) article that in  2000, there were 7.58 million passengers, but the number increased to 8.27 million in 2001 and to 8.96 million in 2002. Also according to the article the figures are expected to reach 10.34 million in the coming years. It goes on talking about the price war. A war between the more high class big Airlines, and  many of the airlines that offer cheaper tickets. In this war they are trying to set a floor price were airlines may not go under this price. This is due to the high numbers of passengers going to low cost airlines to travel. We are starting to see that with these low cost airlines the bigger airlines are having problems holding on to their customers. Now there are airline companies that are forced to lower their price to compete with these low cost airlines. We see British airways as one of those companies. British airways have recently launched a series of cheap flights. In the future there is a big possibility that all these big airlines will have to lower their prices considerably. As theses low cost airlines seem to be taking all the possible clients away from these big airlines. There is also too say that these big airlines are holding on to their passengers for long distance travels. As these airlines are more comfortable and more advanced the travelers like them more. As if you have to spend a long time in an airplane you would choose the best situation.  There are only a few low cost airlines that are set up. The number of airlines in general isn’t too high. We see in the  U.S.  for low cost airlines you have only two or three. As it’s about the same for  Europe  as we see airlines like Easy Jet, Ryan Air, Go, Buzz and only a few others. As for other areas it was hard to find information on cheap airlines.  Ã‚   Europe  seems to big the biggest point of low cost airlines. In  Christianto (2003) report its shown that travel between  Europe  has been seeing some serious growth. This alone shows that with low cost airline, there comes more tourism. There is also to say that in  Europe  it is convenient for people to move around for business and travel. The first successful low-cost carrier is generally acknowledged to be  Southwest Airlines  in the  United States, which pioneered the concept when founded in  1971  and has been profitable every year since  1973. With the advent of aviation  deregulation  the model spread to  Europe  as well, the most notable successes being Irelands  Ryan air, which began low-fares operations in  1991, and  easy Jet, formed in  1995. As of 2004, low cost carriers are now edging into  Asia, led by operators such as  Malaysias  Air Asia. Many carriers have opted to launch their own no-grills airlines, such as KLM’s Buzz and British Airways Go, but have found it difficult to avoid cannibalizing their core business. The European airline industry is being shaken up by the presence of low-cost airlines.   It is estimated that existing low-cost airlines has expanded their European market share from 5% in 2000 to 25% by 2010, as illustrated in figure 7, establishing themselves on a long-term basis which will have major effects on the European airline industry as a whole The low cost carrier’s airline industry is having a huge impact on the global airline industry.   The table below highlights how the market is migrating to a new business model: customer behavior is changing ââ€" ºÃ‚  Customers expect internet to provide lowest possible price offerââ€" ºÃ‚  Price becomes decisive factor:– Destination is not! –  Ã‚  Ã‚  Ã‚  Ã‚  low cost carrier’s develop routes according to costs ââ€" ºÃ‚  low cost Carriers have generated growth of aviation in this segment –   People fly who would not have otherwise flown Market structure is changing ââ€" ºÃ‚  Erosion of traditional â€Å"national† markets:ââ€" ºÃ‚  Segmentation of market into:– low cost on local markets – Regional niche markets – International/alliance markets Greater flexibility and simplicity of traditional model ââ€" ºÃ‚  Established airlines are questioning their models.ââ€" ºÃ‚  Some have moved into the no-frills segment. Flexible adaptation of traditional pricing models ââ€" ºÃ‚  Many full-service carriers offer simple and low prices. Marketing focus on the actual product offered ââ€" ºÃ‚  Some carriers are marketing frills aggressively. The SWOT analysis is used to analyse the internal and external view of the low-cost airline industry with a view to analyse the situation of the no-frills model upon today’s world wide global industry. STRENGTHSSimple fare structureRelative low unit costs Multi-base network offering point-to-point service Strong corporate culture i.e. Easy Jet High commitment to safety and customer services Efficient use of airports with rapid turnaround times Highly profitable with rising demand WEAKNESSESCustomer expectations of service are increasingHigh aircraft utilisation means more vulnerable to delays Prices are low, but they are not as low as they could be. Weak brand loyalty between low-cost airlines and passengers Growth in size means complexity Seasonal variations and cyclical demand Affected by economic downturns OPPORTUNITIESEurope  is a land of opportunity for low-cost airlinesSignificant growth of internet bookings expected 17% annual compound growth rate of Internet user population Increase in Britons buying second homes abroad Outsourcing of IT functions such as call centres in  India Airport expansion THREATSFlag carriers imitate low-cost business model offering ‘cheaper flights to people booking well in advance’BA, as well as other airlines has redesigned its website to make online booking easier New EU legislation travel compensation laws Air passenger duty to rise  £5- £15 on economy tickets Some customers prefer to book through a travel agent The development of rail network within the EU Video conferencing may take an increasing share of the business clientele Threat of terrorism e.g. bombings in  Madrid Lack of take-off and landing slots Conclusion Since  deregulation arrived, budget carriers such as Easy Jet and Ryan air have grown to account for around a fifth of European air travel, thriving after the events of September 11th; their market share has grown rapidly.   Observers of the European airline industry have long believed that the flag-carrier system has created  too many airlines  and led to inefficient excess capacity. The suggested remedy is consolidation of the European industry via cross-border mergers, an avenue that is now open as a result of EU deregulation. The first major  consolidation  event is currently with the proposed Air  France-KLM merger recently approved by EU regulators. It is likely too that the  low-cost sector will experience consolidation  leaving Easy Jet and Ryan air as the two main players.   While the big airlines consolidate, trying to win more premium business traffic, the cheap fares airlines will fight ruthlessly for leisure traffic.   British Airways has already withdrawn from European routes where it makes a loss. In the longer term, airlines are looking to join forces in the context of the prospects of the liberalization of air traffic between the  United Statesand  Europe, which is expected to lead to  fierce competition  on both sides of the  Atlantic. Two things matter to airlines the amount of  empty seats  on their planes and the cost of getting those planes into the air.  Ã‚  Reducing those two factors leads to profits, and in recent years, the European industry has been struggling. The fear of  terrorism and disruption  in the worlds aviation system has simply made things much worse.   And looking to the future of European aviation, it seems that the issues associated with the  environment  will be addressed severely, possibly leading to taxation on the one thing supporting airline growth; Kerosene.  Ã‚  Furthermore, the matter of over-capacity, which has lead to a  lack of taking-off and landing slots, could hinder  further growth and drive up prices for the low-cost airlines. While the full-service carriers are  struggling to get back to the traffic levels  they enjoyed in 2000, the budget airlines are growing by more than 10 per cent a year.   The  expansion of the EU provided vast opportunities for the low-cost sector but for the budget airline industry to thrive;  low-cost really does have to mean low-cost. References and Bibliography Lectures notes – week 1, 2, 3, 4, 5, 6. Graham, A. (2009) 3RD edition Managing airports: an international perspective Definitions of deregulation  from  free-definition.com/Deregulation.html Wensveen, J. and Leick, R. (2009) the long-haul low-cost carrier: A unique business model, Journal of Air Transport Management Volume 15, Issue 3, Hanlon, J.P. (2007) 3RD edition Global Airline: competition in transnational industry Morrison, S. and Winston, C (1986).  The Economic Effects of Airline Deregulation Belobaba, P. (2003)  Ã‚  The Airline Industry and Current Challenges. British Airways. (2003). Can be obtained at; britishairways.co.uk Burghouwt, G. and Huys, M. (2003).  Deregulation and the Consequences for Airport Planning ORL website:  orl.arch.ethz.ch/dis.PDF Christianto,  I.  (2003).  Airlines earn their wings in increasingly crowded skies Easy-jet. Company website. Accessed May 10, 2004 from  easyjet.com Easy-Jet. (2003).  How We Offer Such Low Fares. Can be obtained at;  easyjet.com/EN/about/aboutourfares.html Ryan air..  Progress Report. Can be obtained at; ryanair.co.uk guardian.co.uk timesonline.co.uk Two  UK  low-cost air lines open up new direct links between North-East England and  Geneva.   Geneva  News

Social network and enterprise Essay Example | Topics and Well Written Essays - 2000 words

Social network and enterprise - Essay Example The researcher gathered the information by conducting an extensive literature survey of journals, reports, books, statistics from relevant agencies and other reputable sources that provided important information about the company. The reports used articles published in the recent dates to ensure that the most recent statistics are used in describing the situation at the company. Starbucks ranks among the top global enterprises that have successively adopted effective social network plans. This validates the selection of the company because other enterprises can learn from the company. According to Evans (2012), social network provides the ultimate strategy of running businesses in the contemporary world. This affirms the need of evaluating the subject in order to empower businesses with the essential knowledge of social network that would enable them improve their performances. 2.0 Main Findings 2.1 Advantages of social networking presence at Starbucks The report identified the subse quent factors as the major advantages and the disadvantage of adoption of social network strategy at Starbucks. Initially, social network has developed the Starbuck’s brand popularity and equity. ... This highlights the effect of the social network in developing the company’s brand because this year presents the time when Starbucks adopted a functional social network strategy. Perera et al. (2009) affirms that Starbucks has grown its brand through mergers, joint ventures and internationalization. This is promoted by the Starbuck’s technology-based marketing strategy that attracts global investors. Through the social network, Starbucks developed from a local retail business to multinational enterprise. Furthermore, the social network has provided Starbucks with an effective strategy of improving their customer service and feedback. Emily (2010) argues that providing support to consumers is an important practice that determines company’s success. The scholar indicates that business should respond to customer’s inquiries in a helpful manner without considering whether the input is good or bad. Starbucks has its model of social network that it operates und er the title â€Å"My Starbucks Idea† (Gallaugher & Ransbotham, 2010 p. 199). The site allows users to view suggestions from others, vote on proposals and check out the results. This strategic site has considerably increased the quality of the company’s customer service (Evans, 2012 p. 64). Sigala conducted an inquiry to determine the effect of the social network and customer involvement on the company’s performance. The scholar used the Netnography approach to analyze his data. The study highlighted that online customer’s interaction provided the customers with an opportunity of sharing and understanding the context of using the company’s services (Sigala, 2012 p. 966). This practice triggers emotions and

The Challenges of Managing Generation Y in the workforce Thesis

The Challenges of Managing Generation Y in the workforce - Thesis Example In this regard, business experts are endeavoring nowadays to identify factors that are causing problems in the workplace and are putting efforts to propose solutions and alternatives that may reduce the gap between the two generations, and allow the management to achieve their organizational objectives. Due to such reasons, some of the major problems in this respect of attracting and recruiting Generation Y talent that is fast-paced and technologically efficient. In addition, due to conflicting workplace practices (Tulgan, 2009), a number of organizations are confronting problems in retaining and engaging Generation Y successfully due to lack of communication between the two generations. In the result, recruitment, engagement, and retaining of Generation Y have now become some of the major issues of the current decade that are revolving around the factors, such as generational boundaries, technology, cultural shifts, etc.

Expressionism in Art | Analysis

Expressionism in Art | Analysis How is expressionism defined? By the concept behind the paintings of this movement or can you really define a movement that was based on freedom and self expression. Expressionism was a cultural movement grown within a number of different art forms including poetry, literature and painting. The word expressionism is the main piece of information best describing the theme of the movement, the word expression been used to describe a facial movement to portray a mood or feeling. An artist of the expressionist movement is just recreating the expressions we paint on our faces into a emotional painting that evokes their inner most feelings, enforcing there own visualisation through an emotional response to the worlds representation. An artist of the expressionist movement aims to paint not the reality of something but instead its interior perception. Expressionism originated in Germany at the start of the 20th century with many artists breaking away from realism and developing their work t o create this new movement. Artists including Edvard Munch, Fritz Bleyl, Erich Heckel, Karl Schmidt-Rottluff, Emil Nolde, Max Pechstein and Otto Mueller where the artists who founded and stared within the expressionist movement. Expressionism was a deliberate manifestation of post-impressionism (Zigrosser, C. 1957 p.5) using the same degree of representation of painting in that they where not concerned with the form and shape of what they where painting. Many expressionist painters looked upon the work of Vincent Van Gogh, influencing there work with many expressionist painters gaining inspiration from Starry Night which represents many of the fluid movements within expressionist paintings. Influences from starry night can be found in that of Edvard Munchs work as the paint flows across the painting in the same manner. The difference was that impressionism was a recreation of what the artist saw, creating a suggested impression of the object or figure not an emotional response. The movement of expressionism was instigated mainly by the paintings of Norwegian artist Edvard Munch who was the forerunner of expressionist artwork and helped to develop and influence expressionism in Germany and parts of central Eu rope. Highly influencing many expressionist painters and leading the development of the two major expressionist groups De Brà ¼cke (The Bridge) and Der Blaue (The Blue Rider) Reiter. Munches work was mainly based on his life experiences with his work sometimes quite disturbing and violent. Munch most famously known for his series of paintings titled The Frieze of life. Many of his paintings been fuelled by his troubles in life through the death of his family in particular the painting The Scream ( 1893). In which it depicts his social anxieties within life and nature. The original title given been The Scream of Nature .The fluid movements of paint within the painting and the vivid deep colours are used to express the feelings of despair and terror. The true nature of the painting is described within the short story written by Munch that is referred to as a description of his inspiration. I was walking along a path with two friends   the sun was setting   suddenly the sky turned blood red   I paused, feeling exhausted, and leaned on the fence   there was blood and tongues of fire above the blue-black fjord and the city   my friends walked on, and I stood there trembling with anxiety   and I sensed an infinite scream passing through nature Although as do many other expressionist painters this is not a literal meaning instead describing his personal experiences within life. Expressionism is the emotional experience in its most intense and concentrated formulation. Their key note was the exploration- of mans inner life (Zigrosser, C, 1957, p.5). Munch and Van Gogh inspired many artists and lead four German artists to create an expressionist group called The Brà ¼cke. This group, located in Berlin included Ernst Ludwig Kirchner, Fritz Bleyl, Erich Heckel and Karl Schmidt Rottluff. The intention being to revolutionise the course of German art and profoundly to influence the nature of German Society (Whitford, F, 1970. P34). The Brà ¼cke were the first to be wholly expressionist painters, revolutionising art and breaking away from the atheistic criteria that had been set by there predecessors. In the development of the modern world and increasing industrialisation and urbanisation; originated a revolt in favour of the new expressionist movement and intense inner vision. Expressionism sought to separate man from society and break away from status and creat e a new group who where Avant- Garde. The group started out in mainly woodcuts and prints developing there work into paintings and rejecting the conventional traditional artwork of the classical and impressionist movements. The artist Ernst Ludwig Kirchner was said to be the founder of the group within the group it is clear that each artist has influenced each other with many of the artists paintings involving sweeping slashes in a jarring movement across the painting. Many of Kirchners paintings where of the night life and consisted of nudes and figure compositions. My goal was always to express emotion and experience with large forms and simple colours and it is my goal today (Zigrosser, C. 1957.p15).One famously known painting by Kirchner is Bathers at Moritzburg (1909) shows the spontaneity of the brush strokes used and the loosely drawn figures seen in many of this groups art works. It is also visible that there is an influence in many expressionist paintings from Gauguin as h e uses bold colours to express a certain situation and the mood and atmosphere of the place, this can be seen especially in his painting- eve -Dont Listen To The Liar (1889). This Painting could be considered to be an early expressionist painter as the atmosphere of the painting shows a certain level of anguish and despair that the viewer portrays and picks up the underlying emotions of the painting. Expressionism started to develop and a new group of expressionist painters where formed, they labelled themselves Der Blaue Reiter (The Blue Rider) as did Die Brà ¼cke they rejected their classical legacy and turned to nature and the primitive (little, s.2004.p104) . Der Blaue Reiter group consisted of Alexei Von Jawlensky, Wassily Kandinsky and Franz Marc and many more, the group came together years after Die Brucke when a painting of Kandinskys was rejected from an exhibition. This group focused on the spirituality of art and expressing there work in a imaginative way that would sometimes in the work of Kandinsky would represent childhood memories of fairy tales. After moving to Germany there work developed further and some would later describe the work of Kandinsky as abstract expressionism and was the front runner and inspiration of many abstract painters. The work of Jawlensky is mainly figurative and shows signs of cubism, in many of his paintings and other of the group links to other art movements such as cubism and fauvism can be seen. Kandinsky developed his work further and created a more modern take on the more traditional expressionist paintings. One early piece by Kandinsky is The Blaue Reiter (1903) which was Created to form colour harmonies that which would purify the soul and would be a connection between music and painting, this theme is in many of Kandinskys paintings. Kandinsky was known for having synaesthesia where he would see music as colours. Music is the ultimate teacher (Kandinsky). Kandinskys work became more abstract with him becoming interested in colour analysis and geometrical elements became an important component of his paintings. This can be seen in one of his most famous paintings Transverse line (1923) in which he used shapes and loose aggressive lines across the painting to express his feelings at the time but without using any direct connection between his personal life and the painting. Kandinsky was an important turning point in the revolution of art as many abstract painters still take inspiration and admiring his work. Expressionism was a movement defined by freedom and self expression, a way for artists to express their feelings- not directly, but through art. Expressionism was an important movement in the arts as it created and developed into many different art movements and has and still inspires many artists.

Maiden Voyage Commentary Essay

This extract from Maiden Voyage, by Denton Welch, focuses on the narrator who escapes from the comfort of his home into the realm of the unknown. He uses symbolism, imagery, diction, irony as well as contrast to show the harsh reality of the outside world in order to put forth his purpose of satirizing the over protected parents whose child will one day leave their comfort zones into the harsh outside world and how they will eventually be the ones who suffer because of parents who take care of their every need. Welch depicts the narrator in a negative manner, one who is over protected but dislikes living in this manner as seen from the fact that â€Å"he hated to be dependent on other people† and â€Å"began to feel imprisoned†. This shows the unwillingness of the narrator to stay in his comfort zone and his longing to stray into the outside world of mystery. As such, it is clearly depicted that no matter how hard the parents might try to keep their child away from the harsh nature of the real world, there will be a time where the child will break free from his cocoon and fly away into the realm of the unknown, helpless and without experience. The narrator is also depicted as one who is inquisitive as he was â€Å"longing to explore† the outside world. He saw a black spot and â€Å"wondered if it was a cat† â€Å"or perhaps it was a dark boulder†, once again showing the narrator’s inquisitive mind in wanting to find out more. However, the black spot turned out to be a human head, and this shows the contrast between what the narrator expected the world to be like and what the harsh world is actually like, and in turn emphasizing on the helplessness of the narrator as he is alone in the outside world without any experience whatsoever. There is also foreshadowing when Mr Butler said â€Å"foreigners are not very popular here†, foreshadowing the appearance of the head. This gives emphasis on the human head which will be discussed later on. Moreover, this quote also refers to the narrator in not merely a literal way. The narrator is also a foreigner in the sense that he has never been to the outside world, never experienced reality, and this is ironical that the people who told the narrator that foreigners are not really accepted are the ones who kept the narrator away from the outside world, and to keep him in the realm of comfort, making him a â€Å"foreigner† to the world outside. As such, this gives emphasis on the author’s purpose of mocking the over protective parents who in turn are the very ones who cause harm onto the child. More irony is seen as the narrator states early on in the poem that his care takers â€Å"would never want to do what I wanted to do† and this is ironic as compared to the later part of the prose where the narrator states himself that he â€Å"did not know what to do† and this irony as well as contrast clearly depicts the idea of helplessness of the narrator caused by the over protective care takers and this over protection builds up a sense of wanting to break free in the narrator. As such, the author satirizes the over protective parents and shows that they are the very ones who will cause the down fall of the one whom they try so hard to protect. The author also uses a lot of symbolism all throughout this extract to bring forth his purpose of mocking the over protection of the child. The human head, a very important motif, is used to symbolize self-knowledge. Thus, the cut off head symbolizes the narrator’s self-knowledge of the world being eroded away as he views the harsh reality of this cruel world. As such, the author creates a sense that everything that was taught to him was not true, that everything he knows is not the real thing. And as such, it creates a sense of false hope and false protection, when in fact, he is the most susceptible to the harsh reality of the world outside his comfort zone. Therefore, this brings forth the idea of mocking the over protective parents and their false teachings, which will in turn, cause great harm to the very child they were trying to protect all their life. The flies are described as â€Å"a haze† and were â€Å"buzzing like dynamos†. This shows the vast number of flies as well as the amounts all densely accumulated around this human head. This symbolizes the parents, who act as a shield which surrounds the outside world, as symbolized by the human head, and as such, it is only when he goes close to the object that he sees the harsh reality of the outside world, one which he is not ready to accept. As such, it can be said that the ones who causes the downfall of the over protected child, are the parents themselves. The â€Å"turrets and bastions† that were â€Å"crumbling into the sea† shows the gradual degrading of these fortifications and how they slowly but surely lose their purpose of protection as time passes. This is used to symbolize the narrator’s parents, that there will be a time where this sphere of comfort and protectiveness will degrade and dissolve away like â€Å"ruined cottages† and the narrator will have to shift away from this comfort zone into the realm of the unknown. When this time comes, the narrator will have to suffer because of a lack of experience, and a naà ¯Ã‚ ¿Ã‚ ½ve mindset that everything is as simple as it seems. As such, the author clearly satirizes the over protective parents as to how they are causing the death of their own child in the long run. The narrator’s sense of helplessness is also very clearly depicted in the prose through the use of imagery. The author uses â€Å"the first cur†, a dog that resorts to barking in fights, and is in fact a cowardly dog, to show the narrator’s helplessness in the outside world, even to the mildest of things, he â€Å"turned and ran back†. This gives emphasis on the consequences of over protecting the child, leaving him stranded and alone to fend for him in the outside world, and when this time comes, he will sure to suffer, thus mocking the parents. The author uses â€Å"pathless sands† to once again, draw attention to the narrator’s helplessness in the outside world. As he is seen to be lost in the harsh world, where there are no paths, which are used to refer to the guidance of his care takers, and no signs to show him the way to go. Therefore, this gives readers the idea that the author is mocking the care takers who are severely over protective of the child and the fact that this will in turn lead to more cons than pros for the child. The helplessness of the narrator is further emphasized when the author depicts the â€Å"slap of them when they hit the wall†, them referring to the insects. Their helplessness is used to compare with that of the narrator’s as they could never escape from the clutches of the harsh reality, and the narrator was in the same plight as them. The author uses these consequences of over protection to mock the parents of the child whom have been kept in the comfort zone without having to face any problems on his own, thus is very dependent and has no experience at all. Welch also uses diction to depict the real world outside the comfort realm set by the over protective parents on their child. He uses words like â€Å"harsh spears of grass† and â€Å"dry and sharp as knives† to show the harsh reality of the world. This is used in contrast with the â€Å"European villa and a line of poplars†, which is the over protection showered upon the narrator by his parents. And as such, the author can be seen to be mocking the naivety of the parents who think that they are able to protect their child for their whole life and think that what they are doing is for the best of the child, when in fact it is the exact opposite as seen by the harsh reality of the real world viewed by the innocent and helpless narrator. The prose ends off with a mocking tone that once the child leaves the comfort zone, there is no way he can come back, once he sees the harshness of the real world, he can no longer be protected by his parents. This is seen where the narrator â€Å"ran towards a bastion, wondering if I could climb up to it in anyway†, showing the wanting of the child to go back into the safe and sheltered comfort zone, but the author ends us off with a harsh but true sentence: â€Å"I knew that I could not†.

Food Truck

Jennifer Collins Ent 1000 3-20-2013 Industry Paper Food Truck vs. Organic Trucks The street food trend has been a growing industry nationwide. According to American City Business Journal of Orlando, Fl. , â€Å"more than 3,000 street vendors made $1. 3 billion in revenue in 2010, a 12. 7% jump from the revenue from the prior year. The average startup cost of a food truck is only about $5,000-50,000 and the yearly profit potential can be anywhere from $100-250,000 per year. The list of costs for startup include fuel, maintenance, business permits, equipment, supplies, insurance, marketing and is still minimal in contrast to the fees required for a stand-alone cafe spot in a busy business area. This is good news. Organic food trucks have almost no competitive market compared to the food trucks that provide fan fair (unhealthy) fast foods. The mobility of this business provides a wider profit gross than a stand-alone brick and mortar business and the flexibility to drive wherever the c ustomers are can be a competitive advantage.I wanted to start an Organic Food truck business first rather than open a small restaurant for a few simple reasons. Startup costs are considerably less, and profit margins can be more. During my research of looking up for sale ads, I found that a used truck right now can be as low as $15,000 or a new one at $30-50,000. According to Forbes. com, I can move towards my market selling in more populated areas, whereas, â€Å"Purchasing a small cafe in my local area with twenty seats, around 2,000 square feet in size can cost upwards of $175- 300,000,† and then I am stuck in the same community for years.The basic food truck concept started way back in 1961 when New York began to regulate vendors selling food from push carts. Mobilecuisine. com- the History of American Food Truck article says, â€Å"Horse drawn chuck wagons started in 1866, sausage vendors sold quick hot foods to students at their dorms at Yale, Harvard and Princeton in 1974 and the first Taco truck in 2008 was regulated to sell food in a highly populated in Los Angeles, California. † The National Restaurant Association said, â€Å"The category tops $630 million in nationwide revenue in 2011. But when first introduced, a regular food truck selling the typical burger, taco or BBQ made about a third of that ten years ago. Currently there is no confirmed market spot for the vegetarian or organic food truck but this area is undefined. In the Western part of the U. S. , vendors who sold Asian, BBQ, or fair food sell the most products compared to the healthy foods that may be sold on a vegetarian or organic cart, yet there is a rise and a need lately in the health food industry with people trying to lose weight and eat better.Working in a health food kitchen for the past two years, I have realized how consumers have few choices in this area of eating out. Having the convenience of a healthy food truck alternative parked in â€Å"your area† is a perfect idea. Certain health risks and disease are on the rise and people love the idea now of having a gluten-free, soy or dairy-free, vegan or locally grown food choice in their own back yard where they can feel good about what they eat. Someone is looking out for them. According to Wikipedia. rg 2013, locally here in downtown Tampa; Mayor Bob Buckhorn organized a monthly food truck rally drawing thousands of coinsures. Saint Pete followed suit in 2011. â€Å"The biggest buyers of foods from mobile vendors are adults age 25-34 spending an average of $44 per month. † In Theresa Ehrlichs online article, she also ads, â€Å"major market area analysis shows that 55% of trucks park at a street corner, other venues or events such as rally’s are 18%, construction work sites 15% and shopping malls contribute to 12% of locations served. Right now, the phenomenon is gained so much buzz, that it’s difficult to accurately track the national sales. Yet as should be a ssumed with any business the first year, there are political, environmental, social-cultural, technological and competitive threats. Upon further analysis of my industry (Industry code #722211 mobile ready to eat pay first food service), and my industries trade associations (mymfva. org. Mobile Food Vendor Association MFVA or The NAC National Association of Concessionaires at naconline. org. , they outline a more extensive overview of the PESTC for further forecasting. POLITICAL: Some of my industries opportunities say that you will not have to purchase a separate kitchen to cook food in, as all the cooking can be done on the truck. There are rumors though, that these laws may change in the near future. Many truck owners may see parking tickets an s apart of an overhead cost. Parking at a free event saves cost of such fees. Permits to operate in the city are often affordable and I already possess a National Food Management License that is required by the state.I’m personally not ready to open a food truck but a few years from now when I am, permits and standards may change. ENVIRONMENTAL: Recently the economic state has plummeted and consumers are watching there money. They may not be able to afford eating out at ritzy cafes. A food truck offers unique food concepts at a more affordable price. Currently 70% of Americans are too busy to cook at home so they eat outside. On the other hand, if food truck owners do not keep up with trends and good locations in local areas to sell, consumers may not be aware of new foods.They would have to keep up with social media and marketing to promote themselves properly. Some vendors say they are using Twitter and Facebook to let customers know which location they will be serving next. SOCIO-CULTURAL: In my own experience with eating from a food truck, I see street vendors as fun and find the process is much like a â€Å"foodie groupie† in the game of searching out the locations where they may be this week. It b ecomes a fun weekend hobby. In the past Trucks were called â€Å"roach coaches. † I suspect that this stereotype deters some people from trying out a food truck.Owners must work extra hard to gain a positive reputation. TECHNILOGICAL: Technology is always changing and the prices increase for such equipment that may be needed to keep up with the times and customer demands. A food truck only has enough room for so much food, storage and equipment which is made to travel as simple as possible. Basic kitchen equipment based off of a standard menu is only required yet there may not be room for high tech registers or credit machines. Most food trucks use â€Å"Square†, with their mobile phone to process credit card payments.You won’t waste time counting cash or change for the customers and it works out just as quickly as any other process. COMPETITIVE: A competitive threat the local community might include a copy cat food truck that would force a new truck to step up his game, but as far as the threats of the environment in a competitive nature, I don’t see a lot. On contrary, the niche of having healthy food services is that it’s probably in no league of high competition with an actual restaurant. Because it’s mobile, this provides a direct link to the customer and find the most profitable areas to work in.If one area isn’t great, they can simply move on. Strengths within the food truck industry of â€Å"ready to eat foods†, I include lower overhead, creative menu options that can be changed, high brand recognition and lower start up costs that would also be affordable to maintain. Opportunities, I feel, are based on the individual business owners’ future goals. Moving into a tourist town where there are few trucks and less competition, offering something unique or replacing a truck spot that has just closed could bring more customers.Rising food costs or lack of expertise in financing or managing could pose as a Weakness. Rising gas prices, traveling expenses and county changes or restrictions could also become a Threat in the food truck business. On a better note, trends right now in the street food vendor industry are growing in our local area and are all the rage in western states. It is a competitive yet fun concept. In my personal opinion, the opportunities out weight the threats in this field so I look forward in learning more and producing a creative aspect to the ideas I already have in place.With the reputation that this concept first started with compared to the revenue its generated in the past recent years, the potential seems profitable enough and worthwhile. Food trucks have been around since 1866 selling ground chuck burgers and sausages but the vegan, vegetarian, organic trend has not been around too long making the potential gross profit almost unknown. I think this concept is a good thing to risk moving forward with. I see it as a win! BIBLIOGRAPHY â€Å"The co st of starting a food truck. † Forbes. com. Web. 27, September. 2012. Investopedia. Anjail, Fluker. Orlando Commisary Forms Association for Food trucks.Orlando American City Business Journal. Web. 14, March. 2012. Myrick, Richard. The history of American Food Trucks. Mobile Cuisine magazine. Take the Cannoli Productions L. L. C. MCM 2010-2013. Web. 2, July, 2010. Theresa, Ehrlich. Best Customers: Demographics of Customer Demand. 2008. Web. SBCC. net Pon, Jackie. 5 Things you should know About Starting Your Own Food Truck. Pbs. org. 2013 WNET. org. Web. 15, October. 2010. Myrick, Richard. Running a Food Truck for Dummies. Dummies. com. 2013 John Wiley and Sons, Inc. Web. Wikipedia. com. Food trucks in Tampa. 14 February 2013. Web.